I help entrepreneurs scale with clarity, confidence, and balance.

Our Story

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Welcome to Libby DeLucien™️

At the heart of every thriving business is a strong foundation built on clarity, confidence, and purpose. Here, we bring together the tools, insights, and strategies to help service-based entrepreneurs like you break through limits, scale with intention, and create lasting impact.

Libby DeLucien is an entrepreneur, thought leader, and the founder and CEO of WootRecruit, the premier recruiting software empowering service businesses worldwide. She is a respected author, speaker, teacher, coach, and a passionate advocate for helping business owners scale with simplicity and purpose. With a proven track record of success, Libby has built multiple companies, including Organize It, a professional organizing and cleaning powerhouse, and Sell Convert Clean, the industry’s fastest and most accurate quoting tool. Her flagship company, WootRecruit, has supported over 1000 service business owners, transforming their hiring processes and helping them 10x their recruiting metrics within six months.

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The Vision

Libby’s mission extends beyond building businesses—it’s about creating a movement that empowers entrepreneurs to unlock their full potential.

Her 1 Layer Deep™ framework equips leaders to master the Three Pillars of Profit:

- Get More Employees: Revolutionize your hiring process and build a team you can trust.

- Get More Customers: Harness marketing strategies that drive growth and loyalty.

- Get More Organized: Implement systems, playbooks, and processes to scale sustainably.

Through her businesses, speaking engagements, coaching programs, and writing, Libby has helped countless entrepreneurs redefine success, overcome challenges, and achieve balance in their personal and professional lives.

A Confident and Collaborative Leader

Libby is known for her approachable yet confident style. Whether she’s speaking on stage, coaching a team, or teaching practical frameworks, she brings clarity, strategy, and actionable insights to every interaction. Her podcast dives deep into topics like recruiting, company culture, leadership, and operational excellence, offering invaluable guidance to business owners around the globe.

As an author, Libby has shared her expertise in business growth and leadership in books that have become trusted resources for entrepreneurs. As a speaker, she captivates audiences with her relatable stories, transformative ideas, and practical advice. As a coach and teacher, she provides the structure, encouragement, and tools business owners need to thrive.

Core Values

Libby’s values are the foundation of her work and the driving force behind her commitment to helping others succeed:

~ Curiosity Fuels Progress: Always learning, always growing.

~ Fearless Consistency: Showing up and delivering excellence every day.

~ Straight Talk, Tough Love: Honest, constructive feedback that inspires growth.

~ Leave Things Better: Elevating people, processes, and businesses in every interaction.

~ Kindness, Care, and Community: Leading with empathy and connection.

~ Take Action, Deliver Results: Focusing on impactful, measurable outcomes.

Discover More

Libby’s ecosystem is designed to empower service business owners with the tools and strategies they need to succeed.

Whether you’re seeking to scale your team, improve your marketing, or streamline your operations, you’ll find actionable resources and support here.

- Learn more about Libby’s story and services

- Invite Libby to speak at your next event

- Tune into her podcast for game-changing insights

Welcome to the Libby DeLucien™️ Ecosystem—where strategy meets simplicity, and businesses are built to thrive. Together, let’s create your next chapter of success.